The world cultural industry institute is a research institution with the purpose of studying the theories and policies and providing advanced management training of the world cultural industry. At the mean time, it also promotes the integration of production, learning and research, and improves the development of the world cultural industry. Over the years, the Institute has actively promoted theoretical innovation, talent training and project improvement in the field of cultural industry, and enjoys a high academic reputation in the field of cultural industry.

In terms of theoretical research, the Institute is committed to the research on the theory and application of cultural industry. In terms of academic exchanges, the Institute participates in the annual China Cultural Power Forum, becoming one of the most influential academic forums of cultural industry in China. Dozens of leaders from the National Committee of the Chinese people's Political Consultative Conference and national ministries and commissions participated in the event together with guests from the United States, Britain, Japan, Hong Kong, Taiwan and other countries and regions. A total of more than 1000 people attended the 18th forum. At the same time, the Institute has also participated in organizing various academic conferences such as the International Annual Academic Conference of cultural industry, the cultural industry frontier forum and the cultural industry Youth Academic Forum, which has expanded the academic influence of the Institute at home and abroad. In terms of cultural heritage, the institute actively advocates the exchange of Chinese traditional essence art and Western elegant classic art.